ASTUDYOFONLINEBRANDACTIVISMANDITS IMPACTONCONSUMERBRANDRELATIONSHIP

Brand activism is becoming a natural evolution beyond the values-driven Corporate Social Responsibility (CSR) and Environmental, Governance (ESG) programs that are, frankly, too slow. Activism also step towards purpose of why does business exist. Most brands no longer have choice. If gap between its values customers or society his other stakeholders large, will inevitably suffer.Hence, this study intends to find perceptions consumers brandactivism, so findings from can help brand custodian marketing professionals steertheir into vulnerable scenario around world.Brand now days contributes design implementation new communication management strategies in at large. Therefore, it was important out correlation online offline understand psychology mind consumer.